The Situation
(Buckle up, it's not pretty)
The Problem
🚫 Platform Restrictions / The Fun Police
- → Alcohol advertising faces severe platform restrictions
- → Facebook/Meta changes rules whenever they feel like it
- → Content gets rejected or shadow-banned into oblivion
😵 Market Competition
- → 800+ Napa Cabs compete for the same 3 seconds of attention
- → Traditional marketing = blending into the background noise
- → $240,000/year on ads with ROI that's... "hard to measure"
The Solution
Stop buying ads nobody wants to see.
Start creating content everyone wants to watch.
🎬 Entertainment First
Create compelling content that happens to feature wine. Product placement, but make it art.
📱 Multi-Platform Strategy
From film festivals to TikTok, reach every generation. Your mom AND her kids will know about us.
🎓 Talent Pipeline
Berkeley, Stanford, UC Davis become your content creators. Their parents are thrilled. Probably.
💯 Authentic Stories
Real people, real drama, real entertainment value. No actors. No scripts. Just chaos.
The Future
(It's giving... cultural phenomenon)
Far Niente becomes the first winery to crack the code on modern marketing. Not through better ads, but by eliminating ads entirely. We create content so compelling that people choose to watch it, share it, and argue about it in group chats.
This isn't about selling wine. It's about becoming part of culture. When someone walks into Total Wine and sees 800 Napa Cabs, they'll remember the Bottled contestant who had a meltdown in episode 3, the intern who went viral on TikTok, the UC Davis student whose wine sold out in 48 hours.
They'll remember Far Niente. That's the whole point.
Why Now?
Because timing is everything, and also we're impatient
Peak Documentary Era
Everyone's watching docs. About everything. Formula 1, chess, hot dog eating. Wine's turn to shine.
Algorithm Fatigue
Platforms want entertainment, not ads. We give them what they want.
"House of Far Niente"
You're already thinking dynasty. This makes it real. Succession but make it Napa.
First Mover Advantage
Be the winery that changed wine marketing forever. Or let someone else do it. Your call.
The Choice
Keep buying ads that nobody wants to see.
Or create content that everyone wants to watch.
Far Niente Wine Estates
Present a new vintage of marketing ✨