The Tea ☕
Bestie, I'm spilling EVERYTHING from inside Far Niente 🍷✨
Your New Favorite Account
OK so basically I'm the "intern" (yes I have a film degree and yes I'm making PowerPoints at 2am) and I'm here to give you ALL the tea from harvest szn. Like when the film kids have their main character moments, when the winemakers are beefing over fermentation temps, when the Bottled contestants are having full breakdowns over their blends, and when visitors do the most unhinged things. It's giving chaos, it's giving drama, it's giving... wine?
The cellar workers are literal icons (Jorge has a fan club now??). The Bottled competitors think they're on Top Chef but for grapes. Visitors become NPCs in our storyline. Every spilled barrel is a viral moment waiting to happen. No cap, this content writes itself.
Tone
Chaotic good energy only
Frequency
3-5 posts daily during harvest
Platforms
Instagram, TikTok, Twitter
Voice
Unhinged bestie vibes
Content Pillars
Film Fellow Chronicles
- Daily fellow meltdowns
- Equipment disasters (so many)
- Artistic vision vs reality
- Inter-fellow drama and alliances
Bottled: The Saga
- Contestant alliance updates
- Blind tasting meltdowns
- "My blend is better" drama
- Total Wine judges being shady
Winery Chaos
- Tasting room quotes (unhinged)
- Bachelorette party chaos
- Wine snob encounters
- Influencer visits gone wrong
Engagement Tactics
Interactive Content
- Polls
"Which Bottled contestant is going home next?"
- Q&As
"Wrong answers only: What is malolactic fermentation?"
- Challenges
"Recreate this contestant's tasting face"
- User Content
"Send us your winery visit fails"
Recurring Series
- Meltdown Monday
Weekly fellow/contestant crisis recap
- Worker Wednesday
Staff spotlight/roast (they signed releases)
- Finsta Friday
Week's most unhinged moments
- Sip or Skip
Rating everything (wines, outfits, decisions)